Creating relevant, engaging content for your Facebook business page:

  1. Clarify your message: What are the three things you want to tell people about your business?
  2. Know who you’re talking to: Map out your customer persona by giving them a name and understanding who they are. What are the questions in their heads that either attract them to or prevent them from using your service?
  3. Build a content calendar: What are you going to post on Facebook and when?