Facebook

Facebook

Creating relevant, engaging content for your Facebook business page: Clarify your message: What are the three things you want to tell people about your business? Know who you’re talking to: Map out your customer persona by giving them a name and understanding who they...
Beginning of a new income year

Beginning of a new income year

Now that 31 March has come and gone (whew!) it’s time to focus on other things. So why not update content on your website? The more fresh information, articles, downloads or new pages you add, the more frequently the search engines will visit your site. That means...
10 smart year-end tax tips

10 smart year-end tax tips

While sorting your end of year tax paperwork sounds about as fun as spilling coffee on your keyboard, once it is done, it’s done – and now’s the time. Fill your drawers: Can you stock up on stationery, postage and courier bags before 31 March? Claim now and...
Do your Christmas housekeeping!

Do your Christmas housekeeping!

Chase up unpaid invoices to encourage payment before Christmas to get cashflow off to a good start for the New Year. Make sure your voicemail message and website mention closing date info and emergency contact details. Who’s responding to work-related emails while...